May 11, 2022

7 Ways Data Analytics is Transforming the Digital Pharma Industry

The pharmaceutical industry has been through waves and declines in the last decade mainly due to discouraged research efforts and a lack of technological progress. However, the positive news is that digital transformation and data analytics has brought in incredible capabilities that are turning the table for the pharma sector.

The integration of big data and analytics into the pharma industry gives pharma companies valuable insight regarding the necessity, use, contraindications, market trends, and sales performance of their products. The results are individualized help, efficient clinical trials, enhanced care, and better research and drug development as well as new communication tools.

Explained here are 7 ways data analytics is transforming the digital pharma industry.

1. Efficient Clinical trials

With big data happening in real-time, we can have a more integrated method of processing, analyzing, and sharing data across multiple departments of the industry. The use of social media, sensors and real-time responses can target populations of a specific zone to streamline clinical trials. This way, pharma researchers and practitioners can improve the quality, efficiency, and economy of clinical trials significantly.

2. Personalized treatment and recommendations

In pharma, one size doesn’t fit all. Output from clinical trials can be utilized by analytics to generate insights into how medicines work on individuals of varied gender, age, and history. So that medical practitioners can consider patients’ entire health profile and drug responses before treating them with drug recommendations.

Data Analytics provides a system to track previous and current ailments and drugs to find a differentiator. Pharma companies use big data to suggest to physicians how prescribed medicines work for individual treatment.

3. Customer support and communication

Digitalization of pharma includes data utilization tactics that build lasting and healthy relationships with users. Big data facilitates processing old historical data of customers to conduct interesting communication with them over digital channels. Big data analytics help gain in-depth knowledge of the millions of customers by deciphering all digital footprints left behind on digital interfaces.

This insight is a clue to putting up data-driven, customer-specific care and personalized communication instead of a one-size-fits-all solution, which benefits both patients and companies.

4. Enriched marketing campaigns

Apart from clinical trials and digital services, big data can also add more power to the pharmaceutical industry in the areas of sales and marketing. Using integrated channels and sensors for collecting information from problem areas, it becomes easy to bring the data to a common dashboard to design tailored marketing campaigns targeting specific populations.

Digital data related to patient health, clinical visits, and medical history can enable a personalized marketing message which boosts the digital presence of pharmaceutical companies.

5. Location analytics

This feature can be installed on a user’s phone to track the exact location of the infected people. At the time of an active pandemic, location analytics that works with a person’s mobile GPS could be a great tool that government and medical institutes can use to save citizens.

It can collect the critical information of infected citizens and track their location to curb the spread of the virus. Through the mobility of the quarantined patient, one finds the main source of infection spread.

Users can also run diagnostic checks based on symptoms and see the active cases in their neighborhood.

6. Invigorated Drug development process

The pharma industry is getting much boost from big data analysis which is considered by the world’s leading drug companies. Many companies and research institutes across the globe have started sharing the data related to patients with chronic issues and the effects of drugs on them.

They can share cancer research in real-time without losing safety or incurring heavy delays. Real-time analytics and data sharing across multiple departments thus ensure researchers can find better therapies and treatments to fight serious medical conditions.

7. Recovery from pandemics

When it comes to treatment and recovery of pandemic cases such as Covid19, the daily data of medicinal progress, its effect, active cases, and death rates have already helped measure the nation’s ability to control virus spread.

Information is valuable and during corona, the data of infected and healthy citizens as well as their contacts kept the death rates within a boundary.

In addition, grabbing data has been key to discovering hotspot zones, detecting the availability of medicines, and affected communities, and preparing a quarantines checklist.


Final remarks

Post covid19, the world looked to the advances like big data analytics to solve mysteries of the pharmaceutical industry. Gaining knowledge of target individuals and using it to generate insightful solutions is the basic approach of advanced models of big data analytics. Implemented expertly, big data can also deliver the best in the area of successful drug and vaccine development clinical trials.

Looking for data-led transformation to drive sustainable business growth? Whether it’s to improve operational efficiencies, provide exceptional customer experiences, or create new revenue streams through digital transformation or intelligent products, ZoftSolutions empowers businesses through innovation, technology, and talent to meet changing demands and priorities.

Tags data analytics digital transformation Healthcare